Man Jit took over as IBF President when the broadcasting industry was facing new challenges like implementation of Phase 1 of Digital Addressable System (DAS), operationalization of BARC and further negotiations on IBF-AAAI agreement. The IBF has received unanimous support of all members in successfully implementing the first phase of DAS in the four metropolitan cities. Man Jit looks forward to further expansion of digitization in the rest of the country.
Mr. Uday Shankar
to Sep, 2016
To ensure that IBF’s sub committees work effectively, Uday restructured the various existing committees. Six core committees were formed to effectively tackle various issues faced by the industry.
Uday also worked to implement the Self Regulatory Content Guidelines for Non-News & Current Affairs Television Channels and fully operationalised the Secretariat of Broadcasting Content Complaints Council, which has evolved as the most credible redressal mechanism in the GEC genre.
During Uday’s tenure, the 10-member BARC’s Advisory High Table (BAHT) was formalized “to continually vision the future of BARC against the backdrop of a rapidly transforming economic, social and media landscape in India”.
Another landmark was to initiate discussions on the IBF-AAAI agreement that would result in a robust working structure and business relationship with mutuality of interests and equity in law with AAAI.
Mr. Jawahar Goel
to Sep, 2010
During Mr. Goel’s tenure, IBF took a number of initiatives, including finalization of a revised Joint Agreement with AAAI. He also played a pivotal role in keeping the overall outstanding dues from media agencies and advertisers under control by taking effective steps.
The Finance Ministry was persuaded to reduce custom duty on set-top boxes to 5% from 51.84%. Excise Duty on indigenous production of set-top boxes was reduced to zero to boost production. Another important milestone of Mr. Goel’s tenure was the formation of Broadcast Audience Research Council (BARC), which obtained the Certificate of Incorporation under Section 25 of the Companies Act, 1956.
Mr. K.S. Sarma
to Jun, 2006
Mr. Sarma enjoyed a long, smooth and hectic tenure as IBF President. It was during his term that IBF bought its own work premises, which was fully renovated and converted into a modern office with a boardroom.
It was to Mr. Sarma’s credit that during the turbulent phase of introduction of Conditional Access System, he kept all IBF members together despite differences of opinion on the issue.
Mr. Anil Baijal
to Mar, 2002
It was during Mr. Baijal’s tenure that a historic agreement with AAAI was signed to set out the basis of professional and commercial relationship between the members of IBF and AAAI.
Mr. Rajeeva Ratna Shah
to Jan, 2001
During the early part of his tenure, Mr. Shah played a significant role in bringing all major TV broadcasters under IBF’s umbrella. Due to IBF’s initiative, the then I&B Minister Ms. Sushma Swaraj constituted a Committee on Brand Extension Advertisements under Mr. Shah’s chairmanship. The Committee submitted its report to the Government, recommending that genuine brand extension products with wide distribution in the market should not be denied endorsements even if the product or service shares a brand name with a liquor or tobacco product or company.
Mr. Rathikant Basu
News Television (I) Ltd.
to Dec, 1999
As IBF’s first President, Mr. Basu played a pioneering role in the formation of the Foundation and defining the interests of the members. At the very start, there was an alarming accumulation of arrears of payment to IBF members by advertising agencies and advertisers and discussions were started towards entering into an institution-to-institution agreement with AAAI.