IBF Committee on Credit and Collections

Advertisements are the primary source of revenue for television channels. The main objective of this Committee is to recover outstanding dues from media agencies and their clients within the agreed credit period.The Committee meets every month to review the outstanding dues, calls the defaulting clients and media agencies for meetings and takes appropriate action. Consistently defaulting clients are put on Advance/PDCs. In case of shifting of client from one agency to another, the Committee ensures that laid down procedure is followed by media agencies and clients. The Committee also resolves any dispute arising between broadcasters and advertisers/media agencies.  This Committee not only engages the AAAI member agencies but also deals with agencies which are not members of AAAI, DAVP, NFDC and DIPRs.


Following members comprise the Committee:


Central Committee (Core Committee)

- Mr. Rohit Gupta, Sony – Chairman

- Mr. Ashok Soni, Star

- Ms. Laxmi Shetty, Zee

- Mr. George Alex, Sun


North Zone

- Mr. Yogesh Aggrwal, NDTV


West Zone

- Mr. Gannesh Rao, Viacom 18

- Mr. Tajender Khurana, Times


East Zone

- Mr. Avinash Pandey, ABP


South Zone

- Mr. Venkitaraman, Kairali


Kerala Credit & Collections Committee

- Mr. Venkitaraman, Kairali - Chairman

- Mr. Reghu Ramachandran, Asianet

- Mr. B K Unnikrishnan, Asianet News

- Mr. P R Satheesh, MM TV

- Mr. M C Gopichand, Mathrubhumi

- Mr. R. Sivakumar, Amrita TV

- Mr. K N Rishikesh, Flowers TV

- Mr. Gannesh Rao, Viacom 18

- Mr. Alex George, Sun TV


Credit & Collections Committee- Southern Chapter

- Mr. George Alex, Sun Network

- Ms. Laxmi Shetty, Zee Entertainment

- Mr. Ashok Soni,  Star TV

- Mr. Gannesh Rao, Viacom 18

- Mr. Veera Swamy, ETV

- Mr. Joseph Cherian, Raj TV

- Mr. Clifford Pereira, TV9

- Mr. Ganeshan, Jaya TV

- Mr. Anil Surendra, Suvarna News